Were not advocating the pirating of films here, lets be clear, just pointing out that despite the increase in piracy on DVD a film can still make a substantial amount of money in box office grosses, and if a punter is going to see a movie at the cinema, they will.
Avatar is a rare case in as much as is was ground breaking and to get the full 3D effect you essentially had to go and see it at the cinema, but clearly people liked the film enough to try and get it on DVD before the official release.
Piracy has many other more terrifying motives to it than the amount of money that the film industry looses, so rather than the studios piping on about how much they loose per year, lets try and tackle the organised crime that is funded by most piracy.
SaltyPopcorn is where a lifelong obsession with cinema meets 20 years of elite tech experience. Founded by Robert, this premier UK film blog blends sharp movie criticism with deep digital expertise.
Robert's film journey started early at the historic Palace Cinema in High Wycombe. From working at Ritz Video Film Hire (later Blockbuster Express) for 8 years to spending six years studying Film and Culture at university, his passion for the silver screen is deeply rooted.
Before launching this platform, Robert taught himself web development and spent two decades driving growth for global digital giants:
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