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Grossing $60 million on its second weekend of release Warner Bros. have a true hit on their hands with IT, for a horror film, as it has been marketed, a 50% drop is fantastic.
This weekend gross takes the films total gross in the US to $218 million after 2 weekend of release, this should be enough to see the film go well over $300 million at the box office.
After much hype the Jennifer Lawrence starring Mother! could not beat American Assassin as the top new film, the former enters the chart at number 2 with $14.8 million.
Maybe this is a lesson for over hyped film as Assassin didn�t get nearly as much marketing dollars and yes outgrossed it 2 to 1 on their debuts.
Mother! did come in at number 3 with $7.5 million, although to put things into perspective IT at number 1 made more that the rest of the box office put together.
Once again Spider-Man Homecoming does the double whammy of longest running film with 11 weeks on the chart and highest total grossing movie with $330 million in US grosses to date.
Robert has been a film buff since he first visited the old Palace Cinema in High Wycome when he was young.
After working for Ritz Video Film Hire, later Blockbuster Express, it cemented his interest in film and gave him the drive to go to university with the intention of working in the industy.
6 years of college/university studying film and Culture and he decided to take a different path, so he taught himself to develop websites.
8 years at Amazon, 3 years at eBay, a year at PayPal and 6 years running his own digital marketing agency and here we are writing and developing saltypopcorn.co.uk.
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