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Be cynical if you like but I actually think this is a great idea, it worked so well with The Lord of the Rings, and for 3 exciting year we had 3 excellent films, and I truly believe that Jackson can do the same again.
On that more cynical note, each of the Rings films took close to or over a billion dollars in box office grosses, and over the years created a massive buzz that probably drove merchandising sales through the roof, as well as creating DVD sales in standard forem and extended form.
You can see why it makes sense to turn this into a trilogy, New Line Cinema (and all other studios involved) have probably just made themselves another couple of billion dollars in revenue, as I'm sure, unless the first film is an absolute turkey, that these films will make over a billion at the box office each, and thats before you consider everything else. With no release date or title the details are still sketchy, but at the moment lets presume that this will take The Hobbit into 2014, thats this December, December 2013 and then December 2014 for the next film.
The good news in all this is that we should get to see the entire book turned into a film and any un-filmed stuff from the Middle Earth universe that has so far been untouched. Roll on this December when we find out if the wait has been worth it.
Robert has been a film buff since he first visited the old Palace Cinema in High Wycome when he was young.
After working for Ritz Video Film Hire, later Blockbuster Express, it cemented his interest in film and gave him the drive to go to university with the intention of working in the industy.
6 years of college/university studying film and Culture and he decided to take a different path, so he taught himself to develop websites.
8 years at Amazon, 3 years at eBay, a year at PayPal and 6 years running his own digital marketing agency and here we are writing and developing saltypopcorn.co.uk.
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