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A drop of only 50% week on week gross for Beauty and the Beast means the film takes in its second weekend $88 million.
The film total gross therefore powers on to a massive $317 million in America which gives it the target of becoming the 4th larget film ever stateside.
Disney are powering away with hit after hit at the moment and with the likes of Star Wars, Marvel, its animation studio and live action film there is no stopping them.
Making its debut at number 2 this week is the highly anticipated re-boot of the Power Rangers franchise which has moved from cheesy TV show to bug budget movie.
The films takes $40 million on its debut and with limited appear and mediocre reviews the film could sink fast.
Other new film this week in America are Life at number 4 with $12 million and CHiPs at number 7 with $7.6 million.
Highest total grossing movie on the top 10 this week is Beauty and the Beat which the longest running film is The Lego Batman Movie with 7 week on the chart in total.
Robert has been a film buff since he first visited the old Palace Cinema in High Wycome when he was young.
After working for Ritz Video Film Hire, later Blockbuster Express, it cemented his interest in film and gave him the drive to go to university with the intention of working in the industy.
6 years of college/university studying film and Culture and he decided to take a different path, so he taught himself to develop websites.
8 years at Amazon, 3 years at eBay, a year at PayPal and 6 years running his own digital marketing agency and here we are writing and developing saltypopcorn.co.uk.
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