Tom Cruise spent the early part of his career avoiding franchise films but since starring and producing the Mission:Impossible series of film he has become more seduced by the idea.
With Another Jack Reacher film released earlier this year and another Top Gun film promised Cruise here starts with The Mummy which promises to kick off a Dark Universe franchise.
The Mummy kicks off its US box office run with a number 2 debut and $32.2 million, really not the sort of business Universal were expecting, add to that bad reviews and Cruise may start worrying.
Wonder Woman holds onto the top spot this week with a $57.1 million second weekend, easily beating The Mummy, this brings the films total gross to $205 million.
Also new this week is It Comes At Night, $6 million and number 6 and Megan Leavey, new at 8 with $3.7 million.
Guardians of the Galaxy Vol 2 is this weeks longest running film with 6 weeks on the chart and the highest total grossing movie with $366 million.
Robert has been a film buff since he first visited the old Palace Cinema in High Wycome when he was young.
After working for Ritz Video Film Hire, later Blockbuster Express, it cemented his interest in film and gave him the drive to go to university with the intention of working in the industy.
6 years of college/university studying film and Culture and he decided to take a different path, so he taught himself to develop websites.
8 years at Amazon, 3 years at eBay, a year at PayPal and 6 years running his own digital marketing agency and here we are writing and developing saltypopcorn.co.uk.