Taking a debut weekend gross of £13.5 million Fifty Shades has the 26 highest grossing opening weekend in the UK nesting in between The Simpsons Movie and Pirates of The Caribbean: At Worlds End.
The lasting appeal of Fifty Shades will be interesting to see as the film has been so front loaded with sales, and the mixed reviews, many being really bad, could hurt the future gross of the film.
Last weeks top film, Big Hero 6, falls just the one place this week, taking £1.8 million on it's third week of release, Big Hero 6 currently has a total gross of £9.9 million.
Nothing dares challenge Fifty Shades this week but there were a couple of other new releases on the box office: Peppa Pig The Golden Boots is at 6 and right down at 14 is Love Is Strange.
Historical Charts
A year ago - The Lego Movie debut by some margin at the top of the chart knocking Mr. Peabody and Sherman down to fourth.
Five years ago - Valentines Day starring Bradley Cooper made it's debut at the top and finally knocked Avatar from the top spot to number 2.
Ten years ago - Meet the Fockers retained it's position at the top while the highest new film came in at 3 in the shape of The Magic Roundabout (Sprung in America).
Fifteen years ago - Toy Story 2 kept it's hold of the number 1 spot while Danny Boyle's The Beach was the highest new film at number 2.
Robert has been a film buff since he first visited the old Palace Cinema in High Wycome when he was young.
After working for Ritz Video Film Hire, later Blockbuster Express, it cemented his interest in film and gave him the drive to go to university with the intention of working in the industy.
6 years of college/university studying film and Culture and he decided to take a different path, so he taught himself to develop websites.
8 years at Amazon, 3 years at eBay, a year at PayPal and 6 years running his own digital marketing agency and here we are writing and developing saltypopcorn.co.uk.