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Latest movie news and box office analitics

UK new film analysis 25th July: Hercules and Echo set to invade this weekend

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Hercules
The ever busy Dwayne Johnson (The Rock) is back on the big screen this weekend with the action film Hercules, based on the story of the Greek God and son of Zeus.

Probably not sticking to the legend too closely this is an all out action film that should do well at the UK box office, probably wont have the power to interrupt Apes or Transformers but a healthy top 3 might be in order.

Earth to Echo is the story of a small alien robot that comes to earth and is found by a trio of boys, the rest is predicable and their lives will change forever.

This is aimed squarely at the kids, but with the fantastic weather currently being experienced in the UK this could just get a top 5 entry.

Other new films this week - The Purge: Anarchy - Joe - The House of Magic - Believe

This weeks top 10 UK Box Office films

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    ABOUT:
    Robert Hyde

    Robert has been a film buff since he first visited the old Palace Cinema in High Wycome when he was young.

    After working for Ritz Video Film Hire, later Blockbuster Express, it cemented his interest in film and gave him the drive to go to university with the intention of working in the industy.

    6 years of college/university studying film and Culture and he decided to take a different path, so he taught himself to develop websites.

    8 years at Amazon, 3 years at eBay, a year at PayPal and 6 years running his own digital marketing agency and here we are writing and developing saltypopcorn.co.uk.

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