The big films which helped Warners hit this target were harry Potter and the Half Blood Prince, their highest grosser this year, The Hangover, Yes Man, The Curious Case Of Benjamin Button and Gran Torino which all came in over $100m in worldwide grosses.
Other films which have helped are Watchmen, Terminator Salvation and The Blind Side which is yet to see a UK release but did big business in the US. Sherlock Holmes is also sure to make big money for Warners which came out over the Christmas holiday break.
Sure ticket prices are higher today than they have ever been, but we have home cinema systems today which are more affordable than ever and make staying in and watching a video a better experience than ever, couple this with the ever growing Blu-ray and video on demand market and it's a real challenge for the multiplexes.
Looking at the top earners of recent years though and they are all films which are better experienced on a large screen rather than you���re at home 50 inch plasma. Except for last year���s top film, Mamma Mia, which for some reason took on a life of its own?
Robert has been a film buff since he first visited the old Palace Cinema in High Wycome when he was young.
After working for Ritz Video Film Hire, later Blockbuster Express, it cemented his interest in film and gave him the drive to go to university with the intention of working in the industy.
6 years of college/university studying film and Culture and he decided to take a different path, so he taught himself to develop websites.
8 years at Amazon, 3 years at eBay, a year at PayPal and 6 years running his own digital marketing agency and here we are writing and developing saltypopcorn.co.uk.